Client Profile
City Fashions specialise in manufacturing and supplying schoolwear, custom branded clothing and matric jackets. City Fashions wholesale to many schoolwear retailers in Johannesburg, currently stocking 40 schools and are known for their excellent quality garments and personalised service.
Services awarded
- Online Image Management - Corporate Website
- Branding and Corporate Identity
- Logo development
- Business card design
- Label and swing-tag design
- Icon development
Project Brief
- To be an effective marketing tool and expand the marketing reach of City Fashions
- To attract new wholesale and retail clients to the business
- Attract international clients from neighbouring countries who are looking for a can supplier
- Create a professional online point of contact and source of important information
Project Highlights
We assisted with the re-branding of the company and helped structure the different service areas before we could tackle the website. We wanted to showcase the client's products in the best possible way online. We opted for a professional photo shoot using a selection of garments manufactured by the client. We aimed to enhance the brand image of the company by using high quality product photos and an integrated website theme.
Technical Services awarded
- Information Architecture
- User flow
- User Experience (UX)
- Custom Theme Design
- HTML & CSS
- Javascript & Jquery
- Content Management System
- SEO Keyword Analysis
- SEO Copywriting
- Website Hosting